20 Years in the Making
After starting Praxent in his college dorm room nearly 20 years ago, the CEO of Praxent led the company as a traditional web development shop. With a new modern landscape, he saw the need to include Design as a key offering to the business. Thus, the old branding of Praxent was obsolete and too tailored to development. Myself and our design team embarked on creating this new voice for Praxent. I was the primary brand development designer.